For Craig Cooper, Special Operations Chief for the City of Las Vegas Fire and Rescue, the chance to participate in a FirstNet demonstration to bolster emergency communication for area first responders was too good to pass up. When the Life is Beautiful Music and Art Festival debuted in 2013, the home grown music festival catered mostly to residents in local and surrounding areas. Since that inaugural event six years ago, the three-day festival in September 2018 attracted 180,000 visitors from all 50 states and 24 countries to the roughly 18-block radius.